Ready-to-drink rum makes sail for Australia

Sailor Jerry Spiced Rum will launch its first ready-to-drink (RTD) cans in Australia this summer, before rolling out the new format around the world.

Available in two flavours, Rum & Dry and Rum & Cola, the RTDs are blended with cola and dry gin flavours, while maintaining a spiced rum base.

“Australians are going to be the first to experience these RTDs, just in time for the warmer months,” said Gravy Thomas, global brand ambassador for Sailor Jerry.

“These maintain the same authentic Sailor Jerry spirit. The combination of our iconic bold rum with delicious cola or dry ginger flavours is one we know they are going to love.”

Sailor Jerry Spiced Rum RTDs are now available in liquor stores around the country with an RRP $26.00 for a four-pack and $58.00 for a 10-pack.