Parmalat has broken into the iced coffee market with a claim to have produced "the strongest iced coffee on the market".
The Ice Break Bold Espresso includes 100 per cent Robusta roasted coffee beans and full-cream milk.
Parmalat has positioned the iced coffee as a "premium coffee experience without the premium price tag", with each transparent bottle embossed with the Ice Break logo.
Ice Break Bold Espresso has launched in QLD, NSW, VIC and SA in petrol stations, convenience, and independent retailers, and soon, Woolworths.
Ice Break Bold Espresso is Parmalat’s flagship strategic launch for 2018, supported by a national sampling campaign.
