Maxibon Ice Cream and Dare Iced Coffee are teaming up to bring a crossover range of coffees and ice creams to stores nationwide.
The flavour mash-up will combine Dare Iced Coffee into a Maxibon Ice Cream slab, swirled with coffee syrup, as well as a new Dare Maxibon Latte, with tastes of vanilla ice cream and chocolate biscuit.
“There’s an army of devoted Maxibon fans out there and we know they’re going to get their hands on both products,” said Peters Ice Cream head of marketing Andrea Hamori.
“Whether it’s a pre-work caffeine hit or an afternoon pick me up, we’ve got our fans covered at both ends of the day.”
Lion Dairy & Drinks marketing and innovation director Darryn Wallace said the team is looking forward to seeing the consumer response to the exciting partnership.
“Dare Maxibon Latte is the next launch in a series of initiatives aimed at truly connecting with our consumer and continuing to drive the growth of the iced coffee segment.”
The Maxi-Dare products are now available exclusively at 7-Eleven stores in Victoria, New South Wales, Queensland and Western Australia for a three-month period, and at OTR stores in South Australia from 1 May.
