Arkadia’s range of Chai latte packaging has a new look, with the new design created in conjunction with Davidson Branding.
Arkadia has also updated the sachet range to include two new flavours: 99 per cent Sugar Free Vanilla Chai Latte and Extra Spice Chai Latte.
“We are excited to be sharing this new and exciting era of Arkadia with our shoppers and hope they love it as much as we do. We have updated the entire design of our Chai range to make it easier than ever for consumers to recognise their favourite flavours on the shelf in bright bold new colours. Our new sachet range has been designed to give shoppers greater purchasing choices to be able to enjoy our delicious creamy Chai lattes at home, in the office or on the go,” said Ramona Culda, marketing manager.
Culda told PKN the company has multiple packaging suppliers all of which are local Australian companies. The cannisters are produced by Sonoco Australia, the sachets are printed by Schur Star Systems Australia, the inner display boxes printed and supplied by TC Printing and the outer cartons (SRT) are through Visy.
The design brief given to Davidson Branding was based around updating the packaging to reflect the growth of the company and diversity of products.
Culda told PKN, “The Arkadia brand has evolved over the past 20 years from a couple of chai powders to a range of over 100 beverage products for cafes and home consumers. The brand aesthetic has not been touched since 2015 and it was in need of a refresh, starting with the Arkadia retail product range.”
The objective for Davidson Branding was to “evolve and modernise a category-leading brand by amplifying the branding and taste appeal, improving type/flavour navigation for consumers while still maintaining the authenticity of the taste origin and key assets such as the iconic orange cannister colour for the number #1 selling SKU Chai Spice,” Culda continued.
“In addition, the Arkadia brand is Australian family owned and manufactured and we wanted to ensure we stay true to our grass roots. Our purpose is to help people escape the everyday – the ordinary and discover new moments and occasions of enjoyment through all our delicious chai flavours which are family recipes,” Culda concluded.
“Our beverage collection was first created in Melbourne’s St Kilda’s back in 1997 for cafés and we remain deeply connected to the art of café-style beverage crafting, aiming to bring a sense of taste profile personalisation to every cup of home-brewed chai. Boldly fragrant and deliciously creamy, we hope our shoppers continue to enjoy our family chai recipe for years to come” added Jack Eydlish, joint general manager.
