• As Australian soft drink company Bobby turns one and it celebrates the success of three new flavours over the summer months, its range is launching in Coles.
    As Australian soft drink company Bobby turns one and it celebrates the success of three new flavours over the summer months, its range is launching in Coles.
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As Australian soft drink company Bobby turns one and celebrates the success of three new flavours over the summer months, its range is launching in Coles.

Bobby is a “no-compromise, full-flavoured healthier option soft drink, that tastes just like the classics we know and love with added prebiotics for a healthy gut”, the company said.

Launched by Kristian Johannsen, who had previously worked at Minor Figures and Capi, Bobby is positioned as a, “low-calorie, low-sugar drink perfect for consumers who still want to enjoy a classic refreshing soft drink without all the crap”.   

It launched with four classic flavours – Cola, Orange, Lemon, and Berry – and released three new flavours over summer – Ginger Beer, Passion Fruit, and Creamy Soda.

Coles started ranging Bobby’s Cola and Creamy Soda in mid-April.

Bobby – what’s in the can?

  • 97-98% Sugar Free
  • Low Calorie
  • 2g of Prebiotic in each can (contains SunfiberÒ a very high-quality prebiotic fibre that boasts 100% stability through pasteurisation and is scientifically backed)
  • 0 addictive, artificial colours and flavours
  • Carbon Neutral Company working towards being carbon negative
  • Bridges the gap between full sugar, artificially filled soft drinks and flavoured water
  • 100% recyclable packaging

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