Coca-Cola Australia has launched its latest flavour, Coca-Cola Raspberry Zero Sugar, combining Coca-Cola and a hint of raspberry flavour, with zero sugar.
Coca-Cola Raspberry was available for a limited time in 2019, Coca-Cola marketing director – South Pacific, Kate Miller, said consumers were looking for more low and no sugar options, with the company ‘excited’ to be able to bring back the product.
“The new flavour is an exciting addition to our existing zero sugar range. We’re always evolving our product portfolio to provide more of what people want, and we are thrilled to introduce Coca-Cola Raspberry Zero Sugar to our Australian consumers,” said Miller.
Coca-Cola Australia says a marketing campaign will support the launch of Coca-Cola Raspberry Zero Sugar across social, digital, outdoor and in-store.
Coca-Cola Raspberry Zero Sugar is now available in 600ml bottles in convenience and petrol stations across the country, Coca-Cola Raspberry Zero Sugar is the latest addition to Coca-Cola's zero sugar portfolio.
