John West has released a calcium enriched tuna range for those looking to boost their calcium intake. Protein+ Calcium Rich Tuna incorporates UniQ BONE, a calcium-rich bone powder. It is produced from tuna bones, has no detectable flavour, and naturally delivers a range of nutrients for bone health.
John West nutritionist Carena Gee said the range enables the brand to better meet the growing demands of consumers looking for better-for-you products that optimise nutrition.
Recent research by Simplot Australia (parent company of John West) found as many as 7.4 million Australian adults may not be getting enough calcium in their diets.
Simplot surveyed 1019 Australians aged 18 and over, and found that nearly one in five adults had either decreased their consumption of dairy or removed it entirely from their diets in recent years.
While 52 per cent said they wanted to boost their calcium intake, 44 per cent say they didn’t know how to do so without adding more dairy into their diet.
Gee said: “Calcium is a crucially important nutrient essential for maintaining strong bones and teeth, as well as nerve and muscle function.
“If you’re not getting enough calcium over a long period, this can contribute to a higher risk of osteopenia (weakened bones), which can lead to osteoporosis.
“It’s essential that those who have reduced or excluded dairy from their diets are taking action to ensure they get the calcium they need from other sources.”
The research found two in three (64 per cent) adults would still consider upping their dairy intake, but 76 per cent would prefer to look to non-dairy foods with natural sources of calcium, such as dark leafy greens and vegetables, nuts and canned fish containing soft or crushed bones.
The John West Protein+ Calcium Rich Tuna is available at Coles and independent supermarkets.
