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Coca-Cola South Pacific will expand its Cascade beverages range with a refresh aimed at attracting the over-30s crowd.

Primarily targeting consumers 30 years and over, the new flavours reflect a sharper taste to suit adults.

New flavours will include Raspberry, Mint and Ginger, Spiced Pear and Bitters, Spicy Ginger Beer, and a reformulated Ginger Beer and Tonic Water, and the bottles have been designed to reflect “Cascade's sophisticated adult positioning” according to the company.

The drinks will be available in a range of sizes including 330ml glass, 4x300ml glass, 4x200ml can multipacks, and 850mL PET.

Celebrity chef Luke Mangan has been brought on board for the launch.

Packaging News

The early bird rate for the 2025 Australasian Packaging Conference, to be held on 6-7 May at the Sofitel Sydney Wentworth, NSW, is closing on 4 April.

A packaging symposium held in Melbourne last week brought together some of the industry leading minds to share up-to-the-minute ideas on the most pressing issues for packaging. Lindy Hughson moderated the event and filed this report.

PKN EXCLUSIVE: In a groundbreaking development, Australian-based Zipform Packaging has launched a paper bottle made from over 95 per cent wood-based fibre, containing no plastic liner, and incorporating more than 50 per cent post-consumer recycled content.