Coca-Cola Australia has launched Coca-Cola Y3000 Zero Sugar, a limited-edition flavour and AI-powered experience featuring a ‘futuristic flavour’ co-created with human and artificial intelligence.
The product was developed by Coca-Cola Creations, a new global platform rolled out in 2022 under the ‘Real Magic’ brand platform in late 2021. Through limited-edition sequential releases, Coca-Cola Creations aims to bring in new products and experiences across physical and digital worlds.
Coca-Cola Y3000 Zero Sugar is the first Coca-Cola Creation introduced in Australia. By scanning the QR code on the can, consumers will be taken to the Creations Hub where they can use the customised Y3000 AI lens to imagine what the world could look like in the future.
Consumer perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire the taste and look of Coca-Cola Y3000 Zero Sugar.
Key themes and stylistic preferences were inputted into an AI image generator to curate a mood board that inspired the design of the product pack design and key visuals. The final design showcases liquid in a morphing, evolving state that merges to represent human connections.
Coca-Cola looked at flavour trends and preferences to discover what consumers think the taste of the future will be like. These learnings were then used as inspiration to develop flavour profiles and pairings, recommended by artificial intelligence.
Coca-Cola Y3000 Zero Sugar is available for purchase in convenience and grocery stores across the country.
