Heinz has combined its iconic Tomato Ketchup and Seriously Good Mayo to create a brand new condiment, Saucy Sauce. The company said it was catering to the 43 per cent of Australians who admit to mixing their tom sauce and mayo at home.
Kraft Heinz Senior Brand Manager Olivia Plymin said research showed consumers were becoming more adventurous with their taste buds each year.
“Both Aussies and Kiwis are becoming more adventurous with their taste buds each year, and at Kraft Heinz we wanted to provide a convenient solution for those taste explorers by combining two of our classic flavours into a new sauce option.
“It can be difficult finding that right balance of Ketchup and Mayonnaise, but the launch of Saucy Sauce now means you can enjoy both,” Plymin said.
Saucy Sauce will be sold in a 295ml squeezy bottle and available nationally at Woolworths for RRP $5.00.
