JBS Southern’s new luxury beef brand Portoro has hit the market from southern Australia, and has placed its sustainability credentials at the forefront.
JBS describes Portoro as ‘more than a marble score’; natural beef that benefits from a tailored feeding program and state-of-the art sustainability practices.
Raised at Yambinya Station in New South Wales’ southern Riverina region, Portoro is sourced from cattle which are cared for through the JBS Farm Assurance program, a renowned initiative that ensures the supply chain – from producer to processor – meets expected standards for food safety, animal welfare, quality assurance and traceability.
Feed and water are sourced locally, and all Portoro cattle are free from GMOs, added hormones and antibiotics.
JBS Southern group beef sales manager Robert Ryan, explained why Portoro is said to be ‘more than a marble score.’
“Yambinya Station has been able to use its holistic and sustainable practices to its advantage and create an exceptionally luxurious, high marbling steak,” Ryan said.
“Positive environmental outcomes, animal welfare, a propriety cattle acclimation process and encouragement of natural animal behaviours all unite to meet and then exceed the consumer desire for sustainably-raised, highly marbled meat. This process achieves beef marble scores of 5,6,7+ on a regular basis.
“This approach creates a paradigm shift in the market for premium grain fed beef,” Ryan said.
Portoro is exclusively available in Australia through Andrews Meat Industries.
