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Kellogg’s Australia has launched a Rice Bubbles Multigrain range, saying the cereal is packed full of essential nutrients to help support Aussie families’ immune systems.

The multigrain version delivers immune support backed by Vitamin D, B6, Folate, Iron and Zinc.

Kellogg’s Australia senior marketing lead, breakfast portfolio, Dan Bitti, said, “Families are seeking breakfast options that are healthy and nutritious, while also being a choice that kids will enjoy and finish - the new range ticks the box for both parents and kids.”

The new range comes in two flavours, Honey and Berry, and is available now at Coles and will be in Woolworths from September. RRP is $7.50 for a 450g box.

Packaging News

APCO has released its 2022-23 Australian Packaging Consumption and Recovery Data Report, the second report released this year in line with its commitment to improving timeliness and relevance of data. 

The AFGC has welcomed government progress towards implementing clear, integrated and consistent changes to packaging across Australia, but says greater clarity is needed on design standards.

It’s been a tumultuous yet progressive year in packaging in Australia, with highs and lows playing out against a backdrop of uncertainty caused in part by the dangling sword of DCCEEW’s proposed Packaging Reform, and in part by the mounting pressure of rising manufacturing costs. Lindy Hughson reviews the top stories for 2024.