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Kellogg’s Australia has launched a Rice Bubbles Multigrain range, saying the cereal is packed full of essential nutrients to help support Aussie families’ immune systems.

The multigrain version delivers immune support backed by Vitamin D, B6, Folate, Iron and Zinc.

Kellogg’s Australia senior marketing lead, breakfast portfolio, Dan Bitti, said, “Families are seeking breakfast options that are healthy and nutritious, while also being a choice that kids will enjoy and finish - the new range ticks the box for both parents and kids.”

The new range comes in two flavours, Honey and Berry, and is available now at Coles and will be in Woolworths from September. RRP is $7.50 for a 450g box.

Packaging News

The VMA, in partnership with APIA and the industry-led Labels & Packaging Coalition, has submitted a proposal to the Federal Government addressing key packaging regulation reforms.

A new online platform, ARL Marketplace, has launched to coincide with National Recycling Week, aimed at assisting small and medium-sized enterprises (SMEs) in helping their customers recycle correctly.

MasterFoods is trialling Australia's first paper-recyclable single-serve tomato sauce packs, reducing plastic by 58 per cent compared to its original packaging.