Up & Go No Added Sugar is the newest development from the Sanitarium Health Food Company, replacing the Up & Go Reduced Sugar range, and created with up to 30 per cent less calories.
The liquid breakfast range with no added sugar is low GI, while providing protein, fibre and 10 vitamins and minerals. It has a five-star Health Star Rating and was created to keep up with changing tastes and preferences.
“Our dietitians and food scientists have worked hard to create a product that gives consumers the no added sugar start to the day they have been asking for, while delivering the same convenient nutrition as original UP&GO,” said Sanitarium Health Food Company head of marketing Jessica Manihera.
“We’re confident Up & Go No Added Sugar will reignite category growth by appealing to new customers who are seeking a nutritious brekkie on-the-run or an energy top up at any time of day without the added sugar.”
Up & Go No Added Sugar Choc Ice and Vanilla Ice 250mLs will be available in supermarkets nationally in a range of three-, six- or 12-packs. The company will also release a single 350mL pack through convenience channels and petrol stations over the coming months.
