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Non-alcoholic spirits brand owner Lyre’s is expanding its portfolio with the launch of its full-size bottle of Classico Grande, the company’s first ever non-alcoholic sparkling wine. 

Inspired by classic Italian sparkling wines, the drink is ideal for those seeking to moderate or completely stop their alcohol intake. 

Lyre’s CEO and co-founder Mark Livings said, “We’re seeing a moderation trend sweeping across all global markets, and with this comes an emphasis on health and wellness. 

“The International Wines and Spirits Record forecasts that no-and-low alcohol volume in Australia will grow by 16 per cent from 2020 to 2024, so there’s no doubt that there’s a growing demand for sophisticated alcohol-free drinks, and we are confident Classico will be well-received by those who are jumping on the trend,” he said. 

With flavours of green apple tartness, pear, peach and red apple, the wine cleans the palate through its chalky fine acids. 

Lyre’s flavour architect David Murphy added: “Our Lyre’s Classico evokes a classic grape and melon bouquet with a suitably dry finish, set to elevate any drinking occasion.” 

Other than being enjoyable on its own, the wine has been designed to accompany food, drawing on Murphy’s experience as a sommelier during the creation process. 

Lyre’s Classic Grande is available online on its website, Sans Drinks and David Jones nationally for RRP $14.99 per 750ml bottle. The drink is also available in a ready-to-drink format.

Packaging News

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It’s been a tumultuous yet progressive year in packaging in Australia, with highs and lows playing out against a backdrop of uncertainty caused in part by the dangling sword of DCCEEW’s proposed Packaging Reform, and in part by the mounting pressure of rising manufacturing costs. Lindy Hughson reviews the top stories for 2024.