Close×

Magnum ice cream has released its latest Luxe range of sticks and tubs in stores around the country, made with layers of flavour across five varieties.

The new range will coat the ice cream with sauces and thick chocolate “to indulge the senses and evoke superior sensations”.

The stick range includes Chocolate Cake Batter, Raspberry Panna Cotta and Caramel Hazelnut Truffle flavours, all varying in vanilla, Panna Cotta and milk chocolate ice creams, and shelled with sweet sauces and choc pieces.

Salted Caramel and Chocolate Ganache will take form in the Magnum Luxe tub range, which are both encases in a cracking Magnum chocolate shell.

The new Magnum Luxe range is available in supermarkets and selected retailers nationwide, with the sticks having an RRP $9.00 for packs of three, RRP $4.70 for induvial sale, and RRP $9.50 for 440ml tubs.

 

Packaging News

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.

A cross-sector open letter is urging national leaders to agree on a pathway for regulated producer responsibility schemes at the September Environment Ministers Meeting.