• Mars Food Australia brand, MasterFoods, has expanded its partnership with ready-to-eat meal company, My Muscle Chef – launching three high-protein recipe bases.
Source: MasterFoods
    Mars Food Australia brand, MasterFoods, has expanded its partnership with ready-to-eat meal company, My Muscle Chef – launching three high-protein recipe bases. Source: MasterFoods
  • Mars Food Australia brand, MasterFoods, has expanded its partnership with ready-to-eat meal company, My Muscle Chef – launching three high-protein recipe bases.
Source: MasterFoods
    Mars Food Australia brand, MasterFoods, has expanded its partnership with ready-to-eat meal company, My Muscle Chef – launching three high-protein recipe bases. Source: MasterFoods
  • Mars Food Australia brand, MasterFoods, has expanded its partnership with ready-to-eat meal company, My Muscle Chef – launching three high-protein recipe bases.
Source: MasterFoods
    Mars Food Australia brand, MasterFoods, has expanded its partnership with ready-to-eat meal company, My Muscle Chef – launching three high-protein recipe bases. Source: MasterFoods
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Mars Food Australia brand, MasterFoods, has expanded its partnership with ready-to-eat meal company, My Muscle Chef – launching three high-protein recipe bases.

The brands first partnered in February, releasing three spice blends, Chimichurri, Peri Peri and Chipotle, with 16 calories or less per serve.

At the time, MasterFoods Australia strategic category and brand lead, Nigel Pinto, said that “nailing the flavour for a meal can be the hardest part of cooking, with protein often being the most expensive part of the meal we all want to get it right.”

With the new line of Recipe Bases that are packed with protein and ready in under 30 minutes, the collaboration is sure to be appealing to Australians cooking at home.

The three flavours are caramelised Korean BBQ Beef; smoky and spicy Chipotle Chicken; and Cajun Mince, a blend of warming spices with a lingering heat.

MasterFoods x My Muscle Chef Recipe Bases are available at Woolworths, Coles and independent supermarkets for RRP $3.50.

Packaging News

Visy has set a new benchmark for sustainable beverage packaging in Australia with the launch of a locally made aluminium can manufactured with an average of 83% recycled content.

The long-awaited next step in solving Australia’s soft plastics crisis is underway, with Soft Plastic Stewardship Australia lodging an application to the ACCC for interim and long-term authorisation to operate a national, industry-led recycling scheme.

Huskee is launching a turnkey reusable cup system for venues and events, ‘Borrow by Huskee’ – a free program allowing patrons to borrow Huskee’s innovative reusable cups and return them via a SmartBin.