• MEET is 100 per cent Australian made and owned, and uses locally sourced ingredients, supporting Australian farmers. Image: MEET
    MEET is 100 per cent Australian made and owned, and uses locally sourced ingredients, supporting Australian farmers. Image: MEET
  • Proform Foods has pioneered plant-based protein in Australia since 2006. Food & Drink Business editor Kim Berry caught up with CEO Matthew Dunn on its work, the recent launch of its retail brand MEET and what’s ahead.
    Proform Foods has pioneered plant-based protein in Australia since 2006. Food & Drink Business editor Kim Berry caught up with CEO Matthew Dunn on its work, the recent launch of its retail brand MEET and what’s ahead.
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MEET's chicken-free strips make Woolies debut

28 September 2022

Plant-based meat company MEET has launched its Plant Based Chicken Free Strips into selected Woolworths stores around the country.

MEET is 100 per cent Australian made and owned, and uses more than 70 per cent locally sourced ingredients that directly support Australian farmers.

MEET CEO Matt Dunn said the company was eager to educate consumers on the health and environmental benefits of switching out meat for MEET.

“Research by Deloitte shows that 60 per cent more food will be required to feed a world population of 9.5 billion by 2050, and plant-based diets are on the rise both in Australia and globally, with CSIRO recently reporting that the value of Australia’s plant protein sector will reach a whopping $6.6 billion by 2030,” said Dunn.

MEET Plant Based Chicken Free Strips contain 23g of protein per serve, with a 4 Star Health Rating, now available in the chilled meat section of 750 Woolworths stores across Australia in 250g pack for $5.00.

Listen to editor Kim Berry's conversation with Matt Dunn on the Food & Drink Business Podcast. 

Proform Foods has pioneered plant-based protein in Australia since 2006. Food & Drink Business editor Kim Berry caught up with CEO Matthew Dunn on its work, the recent launch of its retail brand MEET and what’s ahead.

 

 

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