Australian-owned Modus Brewing is extending its Mexican-styled range, with the addition of a glass bottle version of its Cerveza Mexican Lager and Australia’s first spiked Tepache.
Mexican beer has been the fastest-growing beer import in recent years, with brands like Corona having nearly 7 per cent market share of all Australian beer. However, they are also one of the beverage industry’s biggest carbon footprint drivers, with imported Mexican brands emitting 2kg of incremental CO2 per case by the time they reach Australian shores.
Mod Brewing said these statistics inspired a new wave of homegrown ‘Mexican-styled’ brewing across the country, with Modus launching the ‘Cerveza category’ in 2020 with the introduction of its Modus Cerveza.
To coincide with the relaunch of Modus Cerveza comes an Australian first: Modus Tepache – a spiked pineapple-infused beverage inspired by the traditional Mexican street-side recipe.
A favourite across Central and Northern America, Tepache is a fermented beverage slightly milder than Kombucha, that combines pineapple and cinnamon. All ingredients used in Modus Tepache are 100 per cent natural and sourced directly from Australian farmers.
Modus Brewing co-founder Jaz Wearin says the brand is excited to continue to build the Cerveza category in Australia, placing regional farmers at the very core of production and development.
Modus has therefore entered into a partnership with Rural Aid whereby $1.00 of every case of Modus Cerveza sold will go towards assisting and providing vital support to families in rural Australia.
“I grew up on an 11,000-acre wheat and sheep farm near Rankin Springs, and it was the community of farming families that became so integral to providing support and assistance to one another, especially through difficult drought and flood seasons. When I got into brewing over a decade ago, I knew that supporting Aussie farmers needed to be a core focus for the Modus brand.
“In the same way brewers rely on favourable weather conditions to get the best malt and hops they can, these farmers feel the effects triple-fold, and so we are very excited to be launching this Cerveza $1.00 per case initiative in order to support these Aussie farmers through Rural Aid.
“We also hope the transition to glass bottles inspires more people to make the switch to the only Aussie-owned Cerveza vs. all other imported or foreign-owned ones, and help us in our mission to back Aussie farmers as best as we can and reduce the carbon footprint of the beverage industry,” said Wearin.
Modus Cerveza is available in Coles Liquor stores nationwide and Modus Tepache in BWS and Dan Murphy.
