My Muscle Chef stocks up for winter

Australian-owned functional food and beverage company is continuing to strengthen the ready-made category with the addition of high protein Soups, PLUS+ larger sized meals and a selection of new meals to its core menu.

My Muscle Chef has announced the addition of a new soups category and larger sized meals called PLUS+ Meals, as well as a selection of new meals to its core menu.

My Muscle Chef CEO and co-founder Tushar Menon said listening to customers and innovating to meet their needs was at the core of the business.

“That’s why we’re excited to introduce our new soups category, providing delicious new options for the colder months, and our new PLUS+ Meals which came off the back of consistent feedback from consumers asking for larger portions.”

My Muscle Chef brand manager Rhiannon Purrer said that customers had been asking for warm foods for winter. The range of soups includes five flavours with meat and vegetarian options. They are available online.

“We’ve introduced soups for the first time to our lineup as customers have told us that during the colder months they are looking for a hearty and nutritious meal to warm their insides, just like our fresh ready-made meals, our new soups range contains fresh ingredients, packed with high protein and fibre to meet nutritional needs,” Purrer said. 

The company has also introduced PLUS+. There are two options in the range, 50 percent bigger meals or options with increased protein in the regular sized serves.

The new MYMC PLUS+ Meals and new June meals are all available to purchase online and in selected retail stores.