A Koala-ty Chew! Nestlé’s Allen’s brand has launched a new range of gummy lollies in sweet and sour varieties. Chew‘Ems Gummi Koalas and Chew‘Ems Sourz Gummi Koalas have an extra chewy texture for longer lasting flavour.
Nestlé head of marketing Confectionery Joyce Tan said Allen’s lovers nationwide will be able to ‘chews’ between the Chew’Ems Gummi Koalas fruity flavoured fun or get zapped with the tanginess of Chew’Ems Sourz Gummi Koalas.
Chew’Ems Koalas come in four personality flavours: Cheeky Raspberry, Sleepy Lime, Grumpy Pineapple, and Happy Blackcurrant.
To celebrate the launch, Allen’s has partnered with WIRES, Australia’s largest wildlife rescue organisation, to support koalas which have recently been classified as endangered in Queensland, New South Wales, and the ACT.
Allen’s support will help WIRES fund a new online National Koala Rescue Training Course so licensed rescuers across Australia can aid in the rescue of this iconic species.
Tan said, “It’s been a devastating few years for one of our most treasured species, the koala. Allen’s is proud to do our part in supporting WIRES with our new range of Chew’Ems.”
Allen’s Chew‘Ems Gummi Koalas and Allen’s Chew‘Ems Sourz Gummi Koalas are available now in grocery and convenience stores.
