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The latest nootropics beverage offering, Ārepa, has been launched in Australia.

Ārepa’s patented drink formula is made from Neuroberries – a unique variety of blackcurrant – which has exceptional properties underlying its effects as a mood and cognitive enhancer.

Developed by a New Zealand food tech company, the drink has been sold in New Zealand since 2017.

Ārepa said the drink is scientifically proven to keep you feeling calm and thinking clear under moments of pressure and stress. The functional beverages are caffeine free and plant-based to enhance mental clarity.

Clinically studied over the past seven years, with published studies under its belt.

Founder of Ārepa founder Angus Brown says the products have been clinically studied over the past seven years.

“Our number one focus is that our brain drinks deliver a noticeable and positive felt-effect of mental clarity that is backed up with world-leading neuroscience,” Brown said.

Designed to remove ‘brain fog’ and support neurological function, consumers are advised to drink Ārepa in full, 20 minutes before an important moment or task.

Ārepa‘s 300ml bottles of Performance (RRP:$6.99) & Lite + Sparkling (RRP:$5.99) are available from the chilled beverage aisle in the top 200 Coles stores across Australia.

Packaging News

The early bird rate for the 2025 Australasian Packaging Conference, to be held on 6-7 May at the Sofitel Sydney Wentworth, NSW, is closing on 4 April.

A packaging symposium held in Melbourne last week brought together some of the industry leading minds to share up-to-the-minute ideas on the most pressing issues for packaging. Lindy Hughson moderated the event and filed this report.

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