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To celebrate the global 60th anniversary of Nutella, Ferrero has released a limited-edition 60th anniversary jar celebrating “60 years of smiles”.

To mark the occasion, Italy’s ambassador to Australia and the Italian consul general visited Ferrero’s Lithgow factory, which has produced Nutella since 1978.

The factory was the first Ferrero production site to be established outside of Europe, and produces Nutella for Australia, New Zealand and East Asia, with around 13.5 million kilograms of Nutella produced each year. 

The 60th anniversary limited edition jar is available nation-wide.

Packaging News

The September edition of The Packaging Innovation Edit, presented by PKN in collaboration with ThePackHub, spans materials science, circularity and consumer experience, showing how innovation can occur at very different points in the packaging lifecycle.

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.