Oat Milk Goodness (OMG), an Australian made plant based oat milk that contains no industrial seed oils, instead made with olive oil, has launched into Woolworths stores in NSW and VIC.
OMG is already stocked in over 350 cafes and stores across the country and will land on shelves at Woolworths stores in NSW and VIC during March, with a national roll out planned in May.
CEO of OMG Briar Macky said the brand had a simple mission to provide a sustainable plant-based alternative milk free of industrial seed oils.
“We are committed to remaining free from industrial seed oils and are carbon positive. Our launch into Woolworths is a really exciting step in our growth,” said Macky.
Oat milk has been rising in popularity amongst Australians, with it being considered one of the most sustainable choices of the plant-based options.
Oats are typically less land intensive to grow, use less water than other plant based offerings and the carbon footprint is considered a third of traditional cow’s milk.
OMG is carbon positive, and the company says sustainability is at its core, and that it does its best, addressing the over-clearing of trees in Australia by actively planting trees in the WA wheatbelt to help soak up carbon and reduce soil salinity.
Oat Milk Goodness is available in a 1L Tetra Pak, and can be found in Woolworths stores across Sydney and Melbourne, and nationwide from 1 May.
