• Smirnoff’s Seltzer Cocktails are a nod to the much-loved margarita, containing 107 calories per can. Image: Smirnoff
    Smirnoff’s Seltzer Cocktails are a nod to the much-loved margarita, containing 107 calories per can. Image: Smirnoff
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Tapping into the hard seltzer trend, Smirnoff has launched a new range of ready-to-drink seltzer cocktails, with a Spicy Margarita and Watermelon Margarita the first on offer. 

Ready-to-drink hard Seltzers have fast become the drink of choice for Australians, growing 85 per cent year on year making it the fastest growing category within spirits. Smirnoff says it is currently reigning as the number one seltzer brand in the country. 

Smirnoff’s Seltzer Cocktails are a nod to the much-loved margarita, containing 107 calories per can.

The Spicy Margarita is fashioned in the Tommy’s Margarita style featuring Smirnoff vodka, lime juice and margarita flavour, with chilli topped with sparkling water.

The Watermelon Margarita offers a fruity twist with Smirnoff vodka, watermelon and lime and margarita flavour. The seltzers are low in sugar with just 2.5g per 250ml and 7 per cent ABV.

Smirnoff Seltzer Cocktails 250ml slim-can four-pack retail for RRP $25.99 and are available in BWS, Dan Murphys and independent retailers.

Packaging News

APCO has released its 2022-23 Australian Packaging Consumption and Recovery Data Report, the second report released this year in line with its commitment to improving timeliness and relevance of data. 

The AFGC has welcomed government progress towards implementing clear, integrated and consistent changes to packaging across Australia, but says greater clarity is needed on design standards.

It’s been a tumultuous yet progressive year in packaging in Australia, with highs and lows playing out against a backdrop of uncertainty caused in part by the dangling sword of DCCEEW’s proposed Packaging Reform, and in part by the mounting pressure of rising manufacturing costs. Lindy Hughson reviews the top stories for 2024.