Smith’s Hot Wings Chips include an injection of chilli and other spices – a flavour creation which responds to consumer demand for spicier foods.
The launch has been supported by digital and social channels as well as in-store and catalogue activity in time for the football season.
The product is available in a 170g pack size, only in Coles.
IVE Group says its diversification strategy – including investment in packaging capacity – remains central to growth despite softer revenues in traditional print segments.
The Hive Awards are live! PKN's sister title, Food & Drink Business, is calling on all processing and packaging innovators in the food and beverage sector to get on board and submit entries by 13 March.
A new AFGC snapshot of Australia’s food and grocery manufacturing sector highlights rising costs and slowing real growth – while calling for national progress on packaging circularity and digital labelling.
