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Chips brand Smith’s has launched a new flavour reminiscent of spicy-hot chicken wings.

Smith’s Hot Wings Chips include an injection of chilli and other spices – a flavour creation which responds to consumer demand for spicier foods.

The launch has been supported by digital and social channels as well as in-store and catalogue activity in time for the football season.

The product is available in a 170g pack size, only in Coles.

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