Smith’s Hot Wings Chips include an injection of chilli and other spices – a flavour creation which responds to consumer demand for spicier foods.
The launch has been supported by digital and social channels as well as in-store and catalogue activity in time for the football season.
The product is available in a 170g pack size, only in Coles.
The September edition of The Packaging Innovation Edit, presented by PKN in collaboration with ThePackHub, spans materials science, circularity and consumer experience, showing how innovation can occur at very different points in the packaging lifecycle.
New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.
Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.
