Using traditional flash brew technology and 29 years of Japanese craftmanship, Suntory Boss has launched an Iced Double Espresso to keep energy levels up during the day.
Having started out as an energy drink for Japanese workers, the hot brewed and fast chilled drink is now ideal for anyone needing a pick me up.
Suntory senior brand manager Shana Khan said Japan has a large variety of coffee products to tailor to consumer needs.
“Given we have our own unique coffee culture in Australia and New Zealand, a key part of launching Suntory Boss Coffee was identifying the spectrum of coffee that has broad appeal and carries strong coffee credentials.
“Consumer research identified consumers were looking for a stronger coffee to help get them through their day. Iced Double Espresso was made to do just that, using our Japanese flash brew process, rich Brazilian bean blend, a dash of milk and sugar,” said Khan.
An integrated social media campaign will be launched to support the Iced Double Espresso’s launch.
Suntory Boss Iced Double Espresso is available at supermarkets, petrol stations and convenience store outlets.
