Close×

Coca-Cola Amatil has announced a new high-strength Swedish cider from Rekorderlig.

Hård Cider has launched in Australia in two flavours of apple and pear, and comes in at 6.5% ABV.

According to Coca-Cola Amatil, the product balances an initial sweet apple burst of flavour with delicate bubbles for a clean and refreshing finish.

The launch has been supported by a new #notahardchoice campaign to demonstrate the best life hacks for summer.

Marketing director Nikki Romans says Aussies wanting to follow the life hacks, and suggest their own top tips, can head to Rekorderlig’s Facebook and Instagram pages, and join the conversation by using the hashtags #NotAHardChoice and #RekorderligHardCider.

Hård Cider is available in easy-carry 10-packs of 330ml cans as well as 4x330ml bottle packs.

Packaging News

APCO has released its 2022-23 Australian Packaging Consumption and Recovery Data Report, the second report released this year in line with its commitment to improving timeliness and relevance of data. 

The AFGC has welcomed government progress towards implementing clear, integrated and consistent changes to packaging across Australia, but says greater clarity is needed on design standards.

It’s been a tumultuous yet progressive year in packaging in Australia, with highs and lows playing out against a backdrop of uncertainty caused in part by the dangling sword of DCCEEW’s proposed Packaging Reform, and in part by the mounting pressure of rising manufacturing costs. Lindy Hughson reviews the top stories for 2024.