Naked Life, famous for its sugar-free sodas and iced teas has just unveiled a new RTD range of non-alcoholic canned cocktails and amber spirit inspired mixed drinks. Each product has zero sugar and is alcohol free and adds a range of amber spirits to the growing non-alc category.
Founder and CEO David Andrew said: “We want Australians to enjoy a drink which has the unmistakable taste of a cocktail without the alcohol, sugar or high calories. We worked with a select team to craft each batch with a carefully distilled blend of botanicals and ingredients.”
The brand has just released 11 new flavours as part of the range including the award-winning Margarita, Yuzu Sake and Wimbledon Spritz (Melbourne International Spirits Festival) as well as the unique to the category amber range of Canadian Rye Dry & Lime.
Andrew said he’s seen a major shift in Australian drinking culture, with more people demanding more alcohol-free options than ever before but still wanting to have a good time.
Woolworths’s beverage category manager Anthony Pipikios said: “Non-alcoholic beverages are a fast-growing category in the drinks industry in Australia.”
The 2021 IWSR Drinks Market Analysis’ No- and Low-Alcohol Strategic Study found the non-alcoholic sector growing +2.9 per cent in 2020/21.
Naked Life Spirits will be available in supermarkets and selected United Petrol stations.
