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Beak & Johnston has launched a breakfast range through its ready meals brand Pitango.

The new collection includes organic oats in flavours of Three Berry, Apple & Sultana, and Golden Honey.

Building on its soup and risotto range, the breakfast options use home-style cooking methods with fresh, natural ingredients, according to the company.

The porridge options come in a microwaveable pot that serves as a complete breakfast for one, cooked in under three minutes.

Meeting the needs of the on-the-go consumer, the 250g pots are now sold in Coles, Foodland, Drakes and IGA stores nationally with an RRP of $3.99.

Packaging News

The September edition of The Packaging Innovation Edit, presented by PKN in collaboration with ThePackHub, spans materials science, circularity and consumer experience, showing how innovation can occur at very different points in the packaging lifecycle.

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.