Frucor Suntory’s V Green is getting a refresh for the first time in 26 years, with enhanced flavour and updated packaging.
Frucor Suntory says the new packaging reflects ‘beaming positivity’ while capturing the bubbly, fun and refreshing taste that V Energy is known for and will feature across the range.
Frucor Suntory chief marketing officer Oceania Allison Yorston said the refresh had further refined what consumers already enjoyed based on research insights.
“V Green has gained an extremely loyal following since its launch 26 years ago. ‘Original’ energy drinks continue to be the largest segment of the category and continue to maintain strong year-on- year growth – with V Energy leading this charge.
It is iconic and we know Aussies reach for V Green when they want a burst of energy and joy to help them through the day. The new taste is everything people already love, with more of the best bits.
“The energy drink category is experiencing impressive growth. The updates to V Green reflect our willingness to continue to innovate and drive the category forward to give consumers what they want. By changing V Green - both from a flavour and design perspective - we believe we have met the needs of existing drinkers and new ones,” said Yorston.
Over the next few weeks, consumers will notice the new 250ml green cans popping up in stores across Australia, followed by larger cans and bottles.
The entire V range will follow the lead of V Green with new-look packaging as part of the roll-out from this week.
