• Vegemite's limited-edition 100th anniversary range. Image: Bega
    Vegemite's limited-edition 100th anniversary range. Image: Bega
  • This anniversary jar is inspired by the first jar of Vegemite that hit the shelves with a red and black label. Image: Bega
    This anniversary jar is inspired by the first jar of Vegemite that hit the shelves with a red and black label. Image: Bega
  • In the 1930s, Vegemite was well on its way to becoming a pantry staple. In line with the era, Art Deco stripes were added to the label. Image: Bega
    In the 1930s, Vegemite was well on its way to becoming a pantry staple. In line with the era, Art Deco stripes were added to the label. Image: Bega
  • In the 1960s a new red and yellow label design was introduced, paving the way for the jar we know today. Image: Bega
    In the 1960s a new red and yellow label design was introduced, paving the way for the jar we know today. Image: Bega
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Vegemite's centenary jars roll onto shelves

By Pippa Haupt | 14 July 2023

Vegemite has revealed its 100th anniversary label designs, releasing three limited-edition jars as they roll off Bega’s production line in Port Melbourne.

While Vegemite’s packaging has evolved over the years, one thing that remains the same is Australia’s love for the spread. The anniversary collection looks back at and is inspired by Vegemite label designs of the past.

Each design pays homage to a label that debuted across its 100-year legacy, with one of the commemorative designs, inspired by Vegemite’s 1930s’ jar also featuring on Vegemite’s 350g Squeezy product.

Rob Carman has worked at Vegemite HQ for over 51 years and has overseen the anniversary jars rolling off the production line. Image: Bega
Rob Carman has worked at Vegemite HQ for over 51 years and has overseen the anniversary jars rolling off the production line. Image: Bega

The team that make Vegemite possible are delighted to be celebrating the occasion, including Rob Carman who has worked at Vegemite HQ for over 51 years.

“It’s incredibly exciting to see the 100th birthday anniversary jars roll off the production line. It is hard to believe Vegemite is turning 100 ‘mitey’ years this year – we’re proud to continue to produce over 20 million jars of Vegemite each year,” said Carman.

Vegemite’s 100th birthday jar and squeezy designs are available from Coles, Woolworths, and independent supermarkets.

Vegemite predicts that the 100th anniversary labels will be in circulation until November.

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