Vodka Cruiser has nationally launched the new Vodka Cruiser Double, a twist on the brand’s core offering, containing two standard drinks in the trio of original flavours.
The new RTD stands out in a black 375ml can, with a pop of colour for the different flavours: Guava, Raspberry, and Lemon Lime. Vodka Cruiser brand manager Georgina Chao said the switch from the brand’s usual glass bottle was designed to appeal to a range of drinkers across different occasions.
The new release, is the brand’s first two standard drink product with 6.8% ABV. Chao said customers were demanding higher ABV products.
Chao said, “Vodka Cruiser Double is a highly anticipated innovation by the #1 Light RTD in Australia, inspired by recent drinker trends. We can’t wait for Vodka Cruiser Double to be embraced by customers and their friends as their drink of choice for a night out.”
Vodka Cruiser Double is available from all leading liquor retailers nationwide.
