Boldly, a plant-based food brand, has announced the launch of its range of 100 per cent vegan seafood, including calamari, salmon and tuna sashimi, shrimp, crab sticks, and white fish filets.
With konjac root vegetable as a core ingredient, Boldly wants to accelerate the proliferation of plant-based proteins in foodservice by creating a positive experience centred around community while addressing health and environmental concerns.
As consumers are becoming more aware of the environmental and sustainability issues tied to seafood, such as overfishing and health concerns from high mercury and heavy metal levels, Boldly will be bringing its vegan seafood to the $600+ billion global seafood market.
Founded by Allen Zelden, co-founder of PlantForm, a private label arm of a plant-based manufacturing operation with global distribution across five continents, with over 1000 SKUs on the market, Boldly will launch through restaurant and foodservice partnerships across the US, with the goal of serving flexitarian consumers who are looking to adjust their seafood intake by including plant-based alternatives.
Zelden says Boldly has been an exciting, innovative and collaborative process, and that the US market would serve as a reliable launchpad.
“The majority of food partners through PlantForm are based in the US, and launching in this market made sense based on distribution, logistics, opportunity and impact,” Zelden told Food & Drink Business.
Boldly says it aims to disrupt the plant-based food and seafood industry with products that deliver on taste and texture like that of conventional seafood, saying their offerings bring ‘cutting-edge’ innovation and diversity to the fast-growing plant-based seafood category.
