Using its unique patented process, Beak & Johnston has extended its Mr Beak’s range with the launch of its Classic Burger in selected Woolworths stores around Australia.
Giselle Rodriguez, Beak & Johnston’s general manager of sales and marketing, said the company has been developing this burger over the last couple of years.
The burgers are created using the same innovative ‘whole of carcass’ meat processing technique as its Mr Beak’s sausages (see F&DB May 2012), which makes the meat sweeter, juicier and naturally stickier, forgoing the need to add cereal binders and fillers.
“We use the same beef trim for our burgers [as our sausages] and they are made from 87 per cent beef, water and seasoning such as tomato and herbs - nothing else,” Rodriguez told F&DB. “We’re staying true to our brand and so there’s no gluten, MSG or cereal binders or fillers which can dry out meat.”
Mr Beak’s 100 per cent Australian Beef Classic Burger range is available in Woolworths stores in NSW, Queensland and Victoria at RRP $5.99.
