The a2 Milk Company has restructured its Asia Pacific business into three business units and appointed two new general managers following the resignation of its CEO Asia Pacific Peter Nathan in May.
CEO David Bortolussi said the three divisions – China domestic business, International export business, and ANZ domestic business would “provide more dedicated leadership and focus on key components of our business and improve execution going forward”.
Current CEO Greater China Xiao Li will become a direct report to Bortolussi, with ongoing responsibility for its domestic business and a2MC’s China label infant milk formula (IMF).
Two new executive general manager positions have been created. Yohan Senaratne has been appointed executive GM – International and Kevin Bush executive GM – ANZ. Both will report directly to Bortolussi.
Senaratne joins the business from Bellamy’s Organic, where he was sales and marketing director. For a2MC, he brings experience in not only the IMF sector but ecommerce and strategy. He was key in the relaunch of Bellamy’s IMF and baby food brand in China, Australia, and South-East Asia and prior to that was head of ecommerce ANZ and Japan for Mondēlez International.
Bush moves into the GM – ANZ role after being a2MC’s sales director – ANZ for the past five years. During that time, he was involved in growing the company’s liquid milk business and driving increased market share. He also oversaw the roll out of a2 Platinum in South Korea. Prior to a2MC, Bush worked at Mars, Nestlé and McCain Foods.
The appointments follow the announcement last week of Edith Bailey’s appointment as CMO. She was previously at Danone Nutricia’s Specialised Nutrition division.
