High profile Australian patissier, Adriano Zumbo, has partnered with Arnott's to create a limited edition Tim Tam range.
The new creations, which include Raspberry White Choc, Salted Caramel and Choc Brownie, are being launched as part of Tim Tam’s 50th birthday.
The products were inspired by Zumbo’s unique and whimsical take on desserts, according to Arnott's, and are expected to attract light buyers and drive incremental sales for the category.
“Arnott’s Tim Tam always strives to provide innovative flavour variety to our fans. Working with patissier extraordinaire Adriano Zumbo, we have produced fun, unique offerings that match our consumers’ evolving tastes for indulgent and sophisticated flavours, ensuring Tim Tam remains Australia’s favourite chocolate biscuit,” Susanna Polycarpou, Arnott's marketing drector, says.
According to Arnott's, Australians eat over 45 million packs of Tim Tams each year, however the company's parent, Campbell's, said last year that the brand was being challenged by margin pressure and aggressive competition.
Arnott's has about 51 per cent share of the sweet biscuits sector in Australia, and it hopes to restore growth in the category through increased advertising and consumer promotion.
Zumbo, an Australian and French-trained patissier who appeared on MasterChef in 2010 and is known for elaborate desserts, said it was an honour to personally develop his own range of Tim Tam biscuits.
"I grew up on the iconic Aussie bikkie and it’s a joy to be able to put my own twist on it. I’ve played on traditional dessert flavours such as raspberry in addition to daring consumers to try different ingredient combinations like salted caramel,” Zumbo says.
Adriano Zumbo’s Tim Tam creations will be available in treat packs from March 2014, in Coles, Woolworths and independent grocers across Australia with a recommended retail price of $1.89.
Adriano Zumbo has partnered with Arnott’s to create a limited edition Tim Tam range.
