• TV presenter and stylist Jules Sebastian is the new brand ambassador for Almond Breeze.
    TV presenter and stylist Jules Sebastian is the new brand ambassador for Almond Breeze.
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Almond milk brand Almond Breeze has signed up TV presenter and stylist Jules Sebastian as its ambassador to help kick off a new ad campaign that encourages healthier choices.

The campaign, titled 'Breeze the Day' was launched today at a breakfast event at SkatingAt's Winter Festival at St Mary's Catherdral in Sydney that featured Olympic ice skating hopefuls, Matilda Friend and William Badaoui.

Olympic ice skating hopefuls, Matilda Friend and William Badaoui.

Almond milk is now the fastest growing milk in the non-dairy category, and Almond Breeze is manufactured at Taren Point in Sydney by Freedom Foods under licence in Australia for Blue Diamond Brands.

The 'Breeze the Day' campaign.
The 'Breeze the Day' campaign.

"We're excited to bring the brand to customers through the 'Breeze the Day' campaign and share some tips and tricks to help them lead a healthier, more balanced lifestyle," Mike McNulty, country director for Almond Breeze Australia & New Zealand said.

The campaign, developed by The Daylight Agency, is running across outdoor as well as online, and will be supported by a number of initiatives across social and on the ground over the coming weeks.

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It’s been a tumultuous yet progressive year in packaging in Australia, with highs and lows playing out against a backdrop of uncertainty caused in part by the dangling sword of DCCEEW’s proposed Packaging Reform, and in part by the mounting pressure of rising manufacturing costs. Lindy Hughson reviews the top stories for 2024.