Australian Made Week is the ideal time to highlight the quality of Australian manufactured goods, Australian Made CEO Ben Lazzaro says, launching the third Australian Made Week on 15-21 May.
Lazzaro said more companies are applying for the Australian Made logo license, particularly over the last three years as consumers became more committed to buying locally made products with trustworthy country-of-origin certification.
“We’re absolutely spoilt for choice in Australia as we have some of the best products in the world, manufactured and grown to the highest standards right here in our own backyard,” Lazzaro said.
He added that the increase in licensees meant the range of products and categories leveraging the logo has expanded, from handmade jewellery to electricity producers, medical equipment, pharmaceuticals to agricultural machinery and construction products.
“The brand has become iconic over the past three years and businesses recognise that consumers rely on it to do their ‘heavy lifting’ in terms of knowing that if a product carries the logo, they can buy with confidence – seeing it as a symbol for authenticity, quality, sustainability, and ethical labour,” he said.
According to recent Roy Morgan research: 94 per cent of people surveyed believe Australian consumers and businesses trust the green-and-gold kangaroo certification logo, and 96 per cent of respondents felt the logo reassures customers that the product is genuinely Australian.
“Australian Made Week is an ideal time to draw attention to the exceptional manufacturing quality standards of Australian Made-certified products and the flow-on benefits of buying local.
“When you buy Australian Made, you have a direct economic impact on the livelihoods of hundreds of thousands of Australians throughout the supply chain.
“Even a small change to people’s shopping habits can make a huge difference, with Roy Morgan research showing that if every household spent an additional $10 a week on Australian Made products, it would inject an extra $4.8 billion into the economy each year and create up to 9,500 new jobs,” Lazzaro said.
Australian Made Week runs from 15–21 May 2023. Consumers can discover more and find genuine Aussie products at australianmadeweek.com.au
