Barilla has changed its blue box range packaging after 25 years, the new pack is currently rolling out to stores across Australia, and is made from virgin fibre paper sourced from responsibly managed forests, helping to reduce approximately 126,000kg of plastic annually worldwide.
Barilla brand manager Mette Jorgensen, said: “We know that for years consumers have loved seeing our iconic Blue Box pasta on shelf with the plastic window, but it is our responsibility as a global brand to take a step forward for the environment, reducing this unnecessary plastic waste.”
Barilla was one of the first food brands to use a cardboard box for its pasta packaging back in the 1950s. The removal of the soft plastic window means the entire pack is now 100 per cent recyclable.
With targets for Barilla to remove all unnecessary plastic from its entire global product packaging by 2030. The blue box range also features a redesigned identity with a fresh and modern logo and colour scheme.
