The Food Revolution Group (FOD) reveals its momentum on multiple fronts in its market update including a network distribution increase of more than 1000 Coles stores for its Juice Lab Wellness Shots.
FOD reported its Wellness Shots exceeded launch sale expectations for retailers, with its Juice Lab brand now holding a 70 per cent share in the growing functional-shots category.
FOD CEO Steven Cail said they are pleased with the growth and demand.
“Wellness and functional beverages are a growing segment in the Australian beverage sector and our Juice Lab range continues to grow market share.
“The increased distribution network through major retailers, such as Coles and Woolworths, is a reflection of consumer demand and our continued focus product quality,” said Cail.
Before attaining a distribution network with more than 1000 Coles stores nationally, FOD’s Juice Lab range was available in 477 stores.
The company’s Juice Lab range of three Carbonated Wellness cans have also secured deals with Woolworths and Coles, produced to address the gap in the market for healthy, functional, and low sugar carbonated products.
FOD is expecting the carbonated range to run during peak summer beverage season and will be available in store from late Q1 FY22.
“The new Juice Lab Carbonated Wellness cans allow the company to enter the sizeable, carbonated beverages market with an innovative, healthy and compelling offering that we are sure will resonate with our consumer base,” said Cail.
Cail added that the carbonated beverages are a healthy plant-based drink that add positive benefits to customer lifestyles.
In 2019, FOD had acquired the Original Juice Co Black Label (OBL) brand from fruit juices producer Golden Circle for $1.25 million. The brand has experienced double digit growth in sales and FOD plans to increase the trajectory with the launch of a new 50 per cent less sugar OBL 1.5 litre range and an OBL Apple range.
Cail said the 50 per cent less sugar range comes as an increase in consumer demand for healthier beverages.
“FOD’s product development team carefully formulated both an apple and orange juice product utilising our homogenisation technology that essentially reduces 50 per cent of the sugar, while retaining the same flavour,” he said.
The products are available in Coles and Woolworths and FOD expects a positive impact on its FY22 sales and margins through the range extension.
