Bubs Australia has advised the entire first chartered air cargo flight under the U.S. Government’s ‘Fourth Operation Fly Formula Mission’, will be purchased by The Kroger Co., and new retail partner, Albertsons Companies.
The Kroger Co. is one of the largest retailers in the US based on annual sales, with 2750 grocery retail stores serving 11 million customers a day across 35 states. Albertsons is one of the largest food and drug retailers with more than 2200 stores in 34 states with numerous well-known retail banners.
Bubs has an established relationship with Kroger through Ralph’s, Fry’s, Fred Meyer and Food4Less, and Kroger has confirmed the range of all six Bubs Infant Formula products, as well as both Aussie Bubs Toddler Formula products, will be sold in almost all retail banners within the Kroger group.
Albertsons has confirmed the ranging of four Bubs Infant Formula products plus one Aussie Bubs Toddler Formula product in around 1700 supermarkets.
Distribution to stores will be expedited and product is expected to be available in retail stores from 20 June 2022.
The six new lines include Bubs Supreme, A2 Beta-Casein Protein, Bubs Organic, Grass Fed, and Bubs Easy-digest Goat Milk Infant Formula and Follow-On Formula products, which supplement the existing two Aussie Bubs Toddler Formula products already in market.
Bubs founder and CEO, Kristy Carr said the company had been working around the clock to ensure the critical supplies made it to retail shelves in the US.
“We extend our thanks to our retail partners, who will endeavour that our products quickly get to retail shelves in the States and stores in most need with the highest stock-out rates.
“This significant expansion of our retail footprint to over 4000 stores across 35 States is a truly exciting development; Bubs will be the only Australian made infant formula available for sale in the USA,” said Carr.
Carr confirmed that Bubs was continuing to fulfil Australian retailers and export markets with their orders and has not experienced any significant volatility or disruption to supply or demand in other markets as a result of the U.S. infant formula shortage.
