More than 50 years ago, Cliff Fleming, his wife Lee, and his parents established their own business making a ginger beer they named Bundaberg Ginger Beer. The company is still family-owned, now up to the fourth generation, with Fleming turning 80 on 1 June.
To mark his milestone, the company – now Bundaberg Brewed Drinks – created a campaign called A Brew Master’s Journey, narrated by and about Fleming.
The video provides a glimpse into Bundaberg, the brewing process, photos from Fleming’s life, and him driving along a dirt road in his original Bundaberg delivery truck.
Bundaberg Brewed Drinks CMO Penny Glasson said the campaign tapped into the sense of nostalgia felt by many of the brand’s customers.
“As a family-owned business that has achieved global success, we have a story that resonates with the everyday Australians who enjoy our products,” she said.
“Cliff embodies the simpler times that so many people yearn for and his 55 years in the business gives him the credibility to reflect on how far the brand has come since its humble beginnings in the 1960s.
“There was no script proposed for the video. It was simply asking Cliff to start from the beginning and share his story. This is the definition of authenticity.
Narrated by the man himself, the accompanying voiceover highlights traditional brewing techniques, his love of Bundaberg and the brand’s iconic bottle – “It’s a yesteryear bottle and we represent a yesteryear drink”.
“By combining archival photos from the family collection with stunning modern-day imagery, the campaign is a fitting tribute to our Founder as he celebrates his 80th birthday,” Glasson said.
Client: Bundaberg Brewed Drinks
Agency: Breakout Room NZ
Head of Production: Sam McCauley
Senior Content Producer: Sahar Sedaghat
Director / Editor: Chris Clark
DoP: Dave Recordon
Camera Assistant: Andrew Taylor
Drone Operator: Josh Lean
Still Photographer: Ant
Low Motion Graphics: Preston McNeil
