Mondelez has reduced the size and the recommended retail price of Cadbury family block chocolate citing rising costs.
Mondelez says it decided to reduce the block size to keep the family block chocolate bar affordable. It is the second time in five years the US food giant has reduced the size of its Cadbury family chocolate bars.
The company took to social media to announce the size reduction, with a message on Cadbury's Facebook page saying the company decided to reduce the size of its family block chocolates because of rising costs.
Mondelez told consumers the decision was taken to reduce the block size instead of increasing the price, and reassured consumers that "the ingredients and recipes that deliver the smooth creamy taste of Cadbury remain the same”.
The recommended retail price has been cut from $4.99 to $4.79, although the company notes the shelf price will be set by retailers.
