Coca-Cola Amatil has introduced the Mount Franklin Easy-Crush Bottle, which is made with 35 per cent less plastic and will cut its overall PET plastic use by 1.7 million kilograms every year.
The Mount Franklin Easy-Crush Bottle is made by CCA using its new PET bottle self-manufacture technology, or “blow-fill” on facility production lines. Weighing in at just 12.8 grams, it is the lightest Australian-produced 600ml spring water bottle and has a carbon footprint that is 27 per cent lighter than the previous bottle.
The Mount Franklin Easy-Crush Bottle won gold in the sustainability category of the 2011 Australian Packaging Design Awards.
“The Mount Franklin Easy-Crush Bottle successfully promotes responsible behaviour by consumers,” said the judging panel. “The simple twist and crush process reduces the size and amount of space needed to transport it to recycling centres.
“The increased crushability, material use reduction and increase in vertical load and stacking stability, has this entry ticking the sustainability boxes along its entire life cycle.”
“We think it’s fantastic that one of Australia’s biggest beverage manufacturers is meeting its packaging and product stewardship responsibilities through innovative design, and producing a new bottle which not only uses fewer of our planet’s resources, but makes it easy and fun for people to drink, crush and recycle their empty bottles,” said Don Chambers, chairman of Keep Australia Beautiful. “How easy is it to do the right thing, use the right bin, and keep Australia beautiful.”
Mount Franklin Easy-Crush Bottles are being rolled out nationally this year and early 2013.
