West Australian independent craft brewery, Beerfarm, has entered into a binding agreement to purchase of Coca-Cola Europacific Partners’ (CCEP) equity stake in Feral Brewing’s Bassendean production facilities.
Beerfarm will take full ownership of Feral’s production facilities to triple its beer volume as part of its national growth strategy.
A consortium of investors and Nail Brewing have separately undertaken a joint purchase of Feral Brewing Co. from CCEP. As a result, Feral Brewing will continue to operate as an independent and stand-alone brand.
The Bassendean brewery will also fulfill Feral’s production needs.
Beerfarm’s existing Metricup brewery will continue to produce a core range of products but will also enable further innovation to pioneer new craft beer (and beyond beer) products.
Beerfarm founder and director, Ian Atkins said it was a “watershed” moment for Beerfarm.
“Feral’s Bassendean production facilities are in fantastic condition which means we will continue to produce the same quality of independent craft beer – just substantially more.
“This means more Australians can get to enjoy this West Australian export, so there’s a lot to raise a glass to here as we progress taking our beers from our farm to more parts of the country.”
CCEP Australia MD, Orlando Rodriguez, said the sale would enable CCCEP to focus on its core NARTD portfolio.
“The purchasers possess the attributes to deliver the necessary scale to achieve long-term sustainable growth for the Feral business, and just as importantly, to continue to invest in the development and growth of the Feral team,” Rodriguez said.
Nail Brewing head brewer and owner, John Stallwood, said Nail Brewing had had a close relationship with Feral for 12 years, with many of its beers brewed at the Bassendean facility.
“The quality and shelf life of their beers are produced at the highest level and have earned them many well-deserved accolades. We appreciate the opportunity to collaborate with the team and look forward to working on even more unique beers,” Stallwood said.
“We are proud of the performance of the Feral business and the journey we have been on with our brand, customers, and suppliers. Our sensational Feral team has been integral to the Feral experience and brand, and a huge contributor to its overall track record of performance.
“We are proud of everything they have achieved and are excited by what the future holds for Feral under new ownership,” Rodriguez said.
CCEP purchased the Feral business in 2017, when it was trading as Coca-Cola Amatil. All parties will work closely to ensure a smooth transition for their teams, customers, and suppliers. Completion of the transaction is expected in mid-June with a full transition over the next 3-6 months.
