Chris Hemsworth to front Jacob's Creek campaign

Pernod Ricard has put the voice of Chris Hemsworth behind its campaign for a Jacob's Creek wine range called Double Barrel.

A new commercial titled Two Barrels, One Soul has been narrated by the the Australian actor, who takes viewers behind the scenes of Double Barrel's production process.

Global marketing director Derek Oliver said Hemsworth was "the perfect embodiment of the confident, inclusive Australian attitude synonymous with Jacob's Creek wines".

Two Barrels, One Soul was created by the Australian office of global agency AnalogFolk, with production by The Sweet Shop.

The video can be found here.