Cobs Popcorn has partnered with toy company Mattel to release 13 new cards for the classic card game of UNO.
Until 1 April, specially marked Cobs Popcorn packs will include a single card to add to the original UNO, with never-seen-before actions to use against opponents.
Mattel worked closely with creative agency Lost Art to create the idea, and ensure the new additions added to the appeal of the already popular card game.
The partnership continues a run of localised innovation from Mattel Australia, with recent standouts including world-first Aussie Scrabble, Barbie by You, and VJunior cinema.
Some card highlights include a ‘deflection card’ which can be played anytime to bounce a card back onto the player that cast it, a ‘draw eight wild card’ and the crowd-pleaser ‘popcorn card’ which allows only you to access the popcorn for one round.
