Both Coca-Cola Australia and Woolworths are getting in the spirit of Christmas with campaigns that share the love of the season with consumers.
Coca-Cola has partnered with The Salvation Army on a campaign which sees a special 'Christmas truck' tour Australia for the first time.
The ‘It Feels Good to Give’ Christmas campaign aims to create a memorable connection with Coke at Christmas via brand experiences and emotive content.
The Coca-Cola Christmas Truck Tour departed on Monday, and Australian singer, songwriter and actress Samantha Jade was on hand for the send-off at Manly Beach.
Hoping to leave a lasting legacy with regional communities, the 20 metre-long truck, decorated with more than 65,000 festive lights, will deliver 'surprise and delight' moments at local events, including a concert and an open-air cinema in the outback.
LOVE FOR FAMILIES IN CRISIS
Meanwhile, Woolworths has partnered with OzHarvest to help raise money for Australians in crisis this Christmas.
Customers at Woolworths are now given the option of buying a 50-cent token to help provide a meal for an Australian in need as part of the OzHarvest Christmas Appeal.
A Woolworths National Fresh Food Rescue Partner, OzHarvest supports more than 1000 charitable agencies in helping to feed vulnerable Australians.
With the support of a regular supply of surplus fresh food from Woolworths stores, and from other donors, OzHarvest can deliver meals to people in crisis.
Research shows the demand for food relief has increased by 10 per cent, with more than 3.6 million Australians now experiencing food insecurity each year.
Many charity agencies across the country say they could take double the food to meet demand.
Customers are encouraged to add a 50 cent meal token donation to their shopping at Woolworths or online from now until 24 December.
By placing their name on any tokens purchased and hanging them on the Christmas tree in store, they can show they’ve shared in the spirit of Christmas.
The Woolworths OzHarvest Christmas Appeal hopes to raise $1 million for the food rescue organisation, which can help provide two million meals for families in need.
Woolworths also recently launched its 2017 Christmas campaign which features Australian families from all walks of life coming together to enjoy and share the magic of the season over food.
‘Share the spirit of Christmas’ is an integrated marketing campaign that puts the spotlight on Australian produce and features Australian Christmas favourites including pavlovas, cherries, mangoes, puddings, ham and more.
