Consumers looking for ways to add nourishment to their diets led Coca-Cola to develop its first foray into the dairy market with Nutriboost. The launch is part of Coca-Cola's move into being a total beverages company, Coca-Cola Australia marketing manager for dairy Amruta Vaidya says.
The no added sugar flavoured milk includes protein, calcium, fibre and vitamin D. It has received a five health star rating.
Vaidya says Nutriboost is aimed at being an in-between meal times option.
