Close×

Coca-Cola has outlined plans to launch two energy drinks featuring natural ingredients under its own brand.

Although no timeline has been given for the launch, the products will be named "Coca-Cola Energy" and "Coca-Cola Energy No Sugar".

The beverage giant faces opposition from energy drinks brand Monster Beverage, however. Coca-Cola owns a 16.7 per cent stake in Monster and distributes its products. Monster says that the launch violates their agreement, with the pair reportedly now arbitration over the matter.

"We value our relationship with Monster. As in any commercial relationship, we will abide by our contractual obligations," Coca-Cola said in a statement.

Coca-Colar said the beverages are likely to have caffeine from naturally-derived ingredients and guarana extract.

Packaging News

The early bird rate for the 2025 Australasian Packaging Conference, to be held on 6-7 May at the Sofitel Sydney Wentworth, NSW, is closing on 4 April.

A packaging symposium held in Melbourne last week brought together some of the industry leading minds to share up-to-the-minute ideas on the most pressing issues for packaging. Lindy Hughson moderated the event and filed this report.

PKN EXCLUSIVE: In a groundbreaking development, Australian-based Zipform Packaging has launched a paper bottle made from over 95 per cent wood-based fibre, containing no plastic liner, and incorporating more than 50 per cent post-consumer recycled content.