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Coca-Cola has outlined plans to launch two energy drinks featuring natural ingredients under its own brand.

Although no timeline has been given for the launch, the products will be named "Coca-Cola Energy" and "Coca-Cola Energy No Sugar".

The beverage giant faces opposition from energy drinks brand Monster Beverage, however. Coca-Cola owns a 16.7 per cent stake in Monster and distributes its products. Monster says that the launch violates their agreement, with the pair reportedly now arbitration over the matter.

"We value our relationship with Monster. As in any commercial relationship, we will abide by our contractual obligations," Coca-Cola said in a statement.

Coca-Colar said the beverages are likely to have caffeine from naturally-derived ingredients and guarana extract.

Packaging News

Industry leaders have renewed calls for national packaging reform, warning that Australia's manufacturing resilience, recycling investment and sovereign capability remain vulnerable without policy action to create demand for locally recycled content and provide a more level competitive playing field.

Australia's emerging soft plastics recycling infrastructure is ready to process significantly more material, according to Soft Plastic Stewardship Australia, which has launched a three-month campaign aimed at boosting consumer returns and strengthening domestic supply of recycled resin.

PKN’s latest print issue is hitting desks and landing in inboxes, bringing readers up to speed with the people, technologies and innovations shaping packaging, printing and processing across Australia and beyond.